Cardiff based Cambrian Alliance have been clients of Accent ADC for many years, since their inception in 2001. Cambrian Alliance was founded to serve the interests of independent pharmacy, a buying group which gives small pharmacies greater purchasing power with wholesalers, enabling them to be more competitive and profitable.
As the business has expanded, Cambrian Alliance move into other areas, protecting members’ interests through involvement in OFT regulations and policy. By improving the financial and operational performance of its members, the Group continues to expand and develop.
The Group felt that the brand needed updating to reflect those changes, and Accent ADC were drafted in to offer guidance. Two other leading agencies were given the opportunity to present their ideas, but we are pleased to say Cambrian Alliance chose to continue their relationship with us. As we had worked with them for over a decade, we understood the dynamics of the business, and what they wanted to achieve. They needed a strong, professional identity in keeping with their vision and values, a logo which exuded confidence, honesty and approachability. The strong, modern colours and soft, rounded font encapsulated these key values.
Having completed the logo, we’ve been busy working on key marketing items, including graphic design for advertising, stationery, exhibitions stands and a new CMS website. Full corporate guidelines will ensure consistency is maintained as they move forward with their marketing strategy.