Established in 1991, AB Glass is today one of the UK’s most successful manufacturers and installers of sophisticated curtain walling and structural glass assemblies. Managing Director, Alan Brayley, felt that their old logo was looking dated and asked us to help the company rebrand. We spent time getting to know the business, their clients, competitors and partners in the architectural design and construction industries. Through consultations and working closely with the AB team, we arrived at a logo which retained the vibrant red colour, oozing the confidence and spirit indicative of the company ethos. The simple block with angled corners exudes solidity, strength and precision, and when you see the complex and demanding projects AB Glass have undertaken, such as the intricate Royal Mint Visitor Centre, it’s clear to see those same values employed. The logo’s bold simplicity is unmissable on signage and vehicles, and stands proud in online media and on printed literature.