The term graphic design encompasses many different specialisms, and has a different meaning to everybody.
Some people instantly associate graphic design with the creation of a logo, business cards and stationery. Others think of packaging, brand identity, brochures and signage. Whatever route graphic design takes, it is essentially a method of communication. It can be physical or digital and is used to effectively convey a message in visual form.
Graphic design plays an important role in the success of all types of businesses, by combining creativity, technology, aesthetics and thought processes. Intelligent and attractive design is integral to building a brand and communicating the right message to the desired audience.
Some graphic designers specialise in certain aspects, be it web design, branding, video production or display graphics. Most designers will have spent many years honing their craft and employ highly evolved technology to perfect their art. When you’re looking to employ a graphic designer, you’ll need to choose the agency with the appropriate skill set for your project.