Knowing me knowing you (aha)! Do you know why you chose your company's brand colour and what it says about you?
Colour impacts our lives in every way – from the visual aesthetic of a design, to how we interpret what that colour means and in turn, how we respond. For example, the red colour on a stop sign creates the feeling of danger and urgency, while the vibrant green on a recycling symbol connects us to the idea of nature and harmony.
The subliminal meanings of colour are ingrained within us all, and it is important to know whether your brand’s colour/s are creating the visual meaning and emotional impact you were hoping for. But how do you know what colour to choose?