Creating a memorable brand is all about consistency. Whether you’re shopping for your favorite beans or hair conditioner you want to be able to spot it from a mile away. Repetition of logo, fonts, colours, tone of voice and images becomes embedded in our brain and give us a clear sense of reliability and security.
A brand style guide is essentially a rule book
It informs graphic designers, marketers, web developers, copy writers and packaging companies to understand your brand and present a unified vision. Your brand guidelines govern the composition, design, and general look-and-feel of your company’s brand values, personality and vision, and can dictate the content of a blog, website, advert, and other marketing collateral. Guidelines help to protect the integrity of your brand and corporate identity by removing room for error and doubt during the reproduction process.