There are various types of digital marketing which can be used to engage your audience and successfully promote your business online. A professional website with quality content is a good starting point, but you may need to utilise other digital marketing tools and a more targeted approach if you want to achieve qualified leads and conversions.
Most businesses will employ a mix of different types of digital marketing channels.
A digital marketing strategy based on a thorough market study, in-depth business analysis, with regular reporting and feedback, can take your business to new heights. Most businesses will employ a mix of different types of digital marketing channels to reach their audience. The most frequently used methods that can help you achieve the highest success rate are as follows:
Search Engine Optimization (SEO)
The fate of online businesses lies in the hands of Google, Bing, Yahoo, and other search engines. The objective of SEO is to optimise content so that it appears among the first listings on a Search Engine Results Page (SERP). This can be achieved by optimising content for key words and phrases, or building a mixture of inbound and outbound links. Search engine algorithms constantly change, so without specialist SEO knowledge it’s virtually impossible to maintain SEO rankings at a consistently high level. That’s why we only collaborate with trusted experts and Google Approved Partners.
Search Engine Marketing (SEM)
Paid search services such as Bing and Google AdWords allow you to buy ad space based on target keywords, location, viewer demographics, and other data. It can be very effective as search engines only show your ad to the audience you want to target, and using the Pay Per Click (PPC) advertising model, you are only charged when someone clicks your ad. Search ads can deliver top-of-page visibility as well as delivering instant traffic to your website. Ad campaigns are monitored and optimised regularly to find out what users are searching for and ensure we are targeting those areas. Our objective being, reduce your Cost Per Click (CPC) and increase your Reutrn on Investment (ROI).
Social Media Marketing
Every social media platform offers different solutions and focusing on the ones that are best for your business, and not wasting time on those that aren’t, is really important. Sharing quality content is free, and an excellent way to engage users and position your brand as an authority in a specific niche. Facebook, Instagram and YouTube Ads are a fast and highly effective way to connect with your target audience and can offer an excellent return on investment.
There are many different ways you can reach out to customers through email marketing. Newsletters, sales campaign, product updates, event invitations, offers, promotions, and simple thank-you emails. We design beautiful, branded e-mail campaigns via our e-Marketing software which is low cost, simple to use, and GDPR compliant. You can personalise emails, and organise subscribers into lists for a more targeted approach. Powerful, real-time analytics and reporting tools provide instant and valuable data about your audience and the success of your campaigns.