Icons and symbols have been used for millennia to convey particular meanings. They are visual expressions of actions, objects and ideas and have become an essential part of many user interfaces.
Used intelligently, they can enhance the aesthetic appeal of online and traditional media, and inject personality into your business. Over time, they can become synonymous with your brand as customer familiarity grows.
Whether you’re conveying a function, highlighting a feature or telling a story, a simple visual device may be all you need to communicate effectively with your audience.
For extra punch, icons and symbols can be animated. Even the simplest colour change or subtle movement can draw the viewer’s eye and command attention, commanding attention and leaving a long lasting impression.