Product packaging is a vast, dynamic and creative medium. At point of purchase, customers often choose one product over another simply because of the packaging design, which is the number one driver for impulse buys. Packaging transports and protects your product, but practical considerations aside, it also serves many other purposes.
Packaging provides a sensual experience through sight, touch and sometimes sound, taste and smell
When we design packaging, we consider material and form as well as graphics, colours and fonts, whether your product is contained in a carton, tube, bottle or jar. A good packaging concept needs to present your brand effectively, communicate information about your product, attract the attention of the right customer and create that all important feel good factor.