Building your brand on social media
Having an up-to-date social media presence is pretty much a necessity in building your brand nowadays. Here are a few pointers in getting your brand established.
Getting started
Having an up-to-date social media presence is pretty much a necessity in building your brand nowadays. It illustrates that your business is moving with the times and that you’re invested in meeting potential new customers via social networks. However you have to treat it as a long-term strategy, not just a quick attention grab. Some will post randomly and hope something “goes viral.” It simply doesn’t work like that.
Decide on which platform suits you and your business
You don’t have to be on every platform. Each one has a different target audience and you should focus on where your potential customers are.
Broadly speaking, LinkedIn is aimed at business professionals, most of Instagram users are under 35 and Facebook is by far the largest platform with over 2.85 billion global users. Therefore, most brands have at least a Facebook page. You don’t need to be everywhere – pick 1- 2 platforms but do them well.
A quick breakdown of the most other popular platforms:
Ensure your branding is consistent
Start with clarity about your brand. What do you want to be known for? Whether it’s fitness, design, business advice, or something niche, your content should repeatedly signal that identity. When people see your posts, they should quickly understand what you’re about.
You also need to be consistent too when posting. The colours, fonts and branding you use on your social feed should be the same as the one on your website and printed materials.
Not only does it make your business look professional but the consistent branding makes people recognise your brand anywhere online.
Ensure you use your brand logo as your profile picture or banner which again reinforces your brand recognition.
Think about the content you post
Content should aim to do at least one of three things: educate, entertain, or inspire. If it does none of those, it’s unlikely to build traction. Over time, patterns will emerge—double down on what your audience actually responds to, not just what you like posting.
Engagement and interaction matters more than how many followers you gain. Reply to comments, ask questions, and create conversations. People support brands they feel connected to, not just ones they see.
Try and adapt your posts to suit the various platforms. For example your LinkedIn post can be adapted as an Instagram reel or story. This takes very little time and is very much worth the time.
For those who are super organised, you can even plan or schedule your posts at the start of the week freeing you up during the rest of the week.
Engagement
One of the most important aspects of social media no matter what platform you use is engagement. Try responding to queries or replying to comments to give a good impression of your business. Customers are more likely to trust your brand if you interact with them. It’s very much your social shop window.
Try posting regularly with a recognizable tone and message – this turns into trust. Show off testimonials, behind-the-scenes work, or even your progress. People like to see what makes your brand tick.
“Engagement and interaction matters more than how many followers you gain. Reply to comments, ask questions, and create conversations.”
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