Website code on laptop screen

What makes a great website?

Blog - Web Design

A great website should be intuitive and engaging, relevant and user-friendly.

Swansea based website designers, Accent Creative, have the website experience, knowledge and creative flair to ensure that your website is not simply aesthetically pleasing, but communicates your message clearly and concisely to the end user.


In this high speed age of technological advance, it’s vital to ensure the user is able to access the information they need as quickly and easily as possible. We live in an age of increasingly demanding consumers with short attention spans, who simply don’t have the time or the inclination to trawl through masses of irrelevant data, and why should they? If your website is user focused and organised, you’ll be able to grab their attention immediately and hold their interest while they browse your site.

Website Design

Creating the right visual impact should not be underestimated. The best websites have been designed and built to look attractive as well as being functional and informative. Your home page needs to draw the user in, they will see the beauty before the function. Our Swansea based design team love getting their teeth into new projects, especially the challenging and constantly evolving medium of web design. Understanding your target market, your company goals and objectives, your desires for the future, your approach to your customers, are all imperative in designing the perfect website.


It’s all about communication. What are you trying to say? What is your business all about? We understand the value of your brand image and the importance of protecting and enhancing your credibility through good design. We work incredibly hard to promote the reputation you work so hard to build. A great website will serve as proof of your professionalism, it says your business can be trusted.


Websites take on a life of their own, they are constantly evolving to keep up with technological advances, demands of consumers, threat of competition, legislation, and of course changes within your own business. The best websites will not walk before they can crawl, but will certainly keep pace with the world around them. Our Content Managed Systems (CMS) allow clients to update their own websites, making it easy to edit and add new data, images, news articles and other posts.

Riding High in the Rankings

Some will see Search Engine Optimisation (SEO) as a necessary evil, a technological minefield. And they’re not altogether wrong! It certainly poses challenges to website designers with clients desperate to reach number one spots with Google and other major players. Of course, there is no magic wand and it can cost a fortune to achieve quick results, but there are several ways to improve your ratings without remortgaging your house. We ensure all our websites contain suitable key words, tags, links, etc and we register all new sites once completed. We’ll provide lots of good advice to start you in the right direction and find the best promotion tool for your website. But, basically, it comes down to love and attention. If you regularly spend a little time on your website, posting unique and informative articles, you’ll be surprised how responsive search engines can be.

So, in summary, a great website must be:

• Attractive and engaging

• Interesting, informative and relevant

• User focused and simple to navigate

• Able to move with the times

• Easy to find on the web