Illustrate the point

A picture is worth a thousand words

People perceive images faster than words and illustrations are more attractive

This is a phrase that very much applies to the design world. Designers create visual representations on a daily basis. Photography can be a valuable asset in any piece of design whether it be for web or print but illustration offers a more cost effective and unique solution. Custom illustrations can be extremely beneficial in a variety of scenarios.

Though graphic designers and illustrators are technically two different job titles, they often overlap. The team at Accent are multi-skilled and therefore are able to offer different styles of illustration – traditional illustration, infographic style and even 3D illustration. All styles offer different solutions to represent an idea or concept.

Visual storytelling

Illustration can be a useful tool for conveying a large scale, ambitious subject that photography would find impossible to achieve. The illustration work Accent created for the City and County of Swansea is an example of this – a simple and fun illustration that conveys all the information needed in one image rather than a collection of photographs. Infographics are also a valuable asset when trying to break down information in a simple and concise way. People are less likely to read a page of text but are more likely to engage in a graphic or a piece of ‘visual storytelling’.

More traditional illustration style can be used to create a totally unique look to any company’s branding. Custom illustration is often used a welcome relief from the usual mix of text and stock imagery. It can appeal to a particular audience more directly and depending what audience they’re speaking to, an illustration might be the best design choice.

More interesting

Illustration can add personality to the words. It can also convey a mood and can ultimately strengthen any message. It’s also a lot more visually interesting to look at an illustration than read a page of text.

3D illustration is something that the team at Accent have done a great deal of in recent years. Whether it be creating concepts for packaging design or conveying abstract or complex information, 3D is a more cost and time effective way of getting the point across.

No more time spent on producing a sample and then organising a photoshoot. Clients particularly like this for concept work and especially seeing their product come to life albeit in 3D.

Visual learning

Many people are visual learners – they retain more information by looking at charts, graphs, infographics, or other visual cues, rather than reading. Illustrations are not just for children – no matter what age you are, an illustration is always a helpful tool in learning new information.

They become especially important for projects such as educational pieces, a brochure for a brand that works in complex engineering, or even a manual for instructions on how to put together a piece of furniture.

Illustrations provide an important visual connection to the information

Interested? Then give us a call.